New partners to manage Hollister Rally
Randy Burke, president of Roadshows Inc., in Reno and joint venture partners Brian Holt, owner of the Official Gear Co. and Tom Recel, owner of Biker Design/Biker Clothing, both of Daytona Beach, Fla., have been awarded the contract to manage the historic Hollister Independence Rally in Hollister, Calif. The 2016 event dates are July 1 to 3.
The trio has more than 20 years experience producing and managing some of the largest motorcycle events in the nation, such as Street Vibrations and Daytona Beach Bike Week in Florida.
The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, poker runs, poker walks, vendors selling all things motorcycle, charity events, and festival foods. VIP packages for participants are available.
More than 20,000 motorcycles are anticipated to attend the event over three days. The event is open and free to the public. VIP motorcycle participants pay a fee.
History of the Hollister Rally
The Hollister Rally began in 1947. It’s believed to be the event that gave rise to the “American Biker” and was the inspiration for the powerful 1953 cult classic movie, “The Wild One,” starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come.
Movie Poster Advertising "The Wild One"
The movie is considered a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.
The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, poker runs, poker walks, vendors selling everything related to motorcycles, charity events, festival foods and VIP packages are available. More than 20,000 motorcycles are anticipated to attend the event over three days. The event is open and free to the public.
Source: Reno Gazette Journal | Roadshows Inc.